# 5 Back-to-School Shopping Trends With Valuable Lessons for All Businesses

- Link: https://www.widthness.com/5-back-to-school-shopping-trends-with-valuable-lessons-for-all-businesses-2/
- Published: 2022-08-11T09:30:30-05:00
- Author: Curated by John Wysocki

Image caption: Responding to inflation woes, Target is offering $1 deals on back-to-school products, and telling parents they can find nearly everything they need for school for $10 or less. — Target. Article by Joan Verdon. US Chamber of Commerce – August 5, 2022. Here’s how retailers are adjusting their sales strategies to tap into key changes in consumer behavior. Why it matters: Back-to-school is the second biggest shopping event of the year after the winter holidays. Back-to-school spending in the U.S. for K-12 students is expected to match last year’s record high of $37 billion, while back-to-college spending is on track to grow by $3 billion, to a record $74 billion. The decisions back-to-school shoppers make as they adjust for inflation and supply chain shortages hold important clues businesses can use to plan for the holiday season. […] Click here to view original web page at www.uschamber.com