# 5 Changes in Paid Advertising You Need to Know about Today

- Link: https://www.widthness.com/5-changes-in-paid-advertising-you-need-to-know-about-today/
- Published: 2021-06-06T09:30:34-05:00
- Author: Curated by Theresa Wysocki

Article by Andrew Lowenbaum. StartupNation – June 1, 2021. Any seasoned digital marketer will tell you the industry is always changing. The dynamic nature of online paid advertising means success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year, major online advertising platforms like Google and Facebook are expected to continue their year-over-year growth. With all this expansion comes a near-constant stream of rolling changes. So, how does the average digital marketer adapt to these changes? The answer is easier said than done, as you must do your research and adjust your strategies accordingly. […] Click here to view original web page at startupnation.com Curated by Theresa Wysocki See Full Bio