# 5 Key Consumer Trends that Spell Opportunity for Businesses in 2022

- Link: https://www.widthness.com/5-key-consumer-trends-that-spell-opportunity-for-businesses-in-2022-2/
- Published: 2022-02-11T09:30:30-06:00
- Author: Curated by John Wysocki

Photo: From self-care in consumer experiences to embracing the metaverse, trend forecasters predict five key trends that will shape the business landscape in 2022. — Getty Images / georgeclerk. Article by: Jackie Chiquoine. US Chamber of Commerce – February 08, 2022. Trend forecasters predict how consumer attitudes and expectations are shifting — and how companies can prepare to drive business throughout the year. Why it matters: The metaverse — immersive, virtual experiences — is gaining mainstream consumer appeal. In turn, brands are finding ways to blend IRL and URL experiences, like selling digital merchandise, such as Nike NFT sneakers, alongside physical goods. Gen Z is growing up quickly and boasts an estimated $150 billion in spending power, which calls for businesses to keep step with a digitally native demographic cohort that tends to eschew traditional marketing messages. Marketers can lean into the post-pandemic consumer mindset by meeting the growing demand for self-care, as well as local goods and services from small- and medium-sized businesses. […] Click here to view original web page at www.uschamber.com