Crumbl’s crumbling sales spell trouble for dessert chains

Photo: Three types of cookies from Crumbl Cookies in Petaluma, California: Frozen hot chocolate (chocolate cookie with hot cocoa-flavored mousse and mini marshmallows), holiday confetti (warm vanilla sugar cookie with red and green sprinkles) and chocolate chip cookie – December 19, 2024. Photo credit: Missvain via Wikimedia Commons. CC0 1.0 Universal. Article by Daniel Kline. TheStreet – October 11, 2026.

Crumbl faces two massive problems. First, the chain sells a pricey indulgence customers don’t actually need. Second, millions of Americans are taking GLP-1 drugs that curb their appetites. “People just don’t feel great about the economy,” Zions Bank Senior Economist Robert Spendlove told KSL. “And a big reason for that is they’re facing constant pressure of rising prices and higher inflation.” […]

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