How Hot Startups Pacaso, Shipt and Thumbtack Capitalized on Two Key Pandemic Trends to Fuel Growth

Photo: With the spike in demand for new places to work remotely, fractional home-buying startup Pacaso offers customers shared ownership of homes across the U.S. and Spain. — Pacaso. Article by Barbara Thau, US Chamber of Commerce – March 02, 2022.

Executives from the home-sharing site, delivery disruptor and local services app on reaping sales gains and new customers by monetizing the rise in remote work and online grocery shopping.

Why it matters:

• The pandemic drove a surge in online grocery shopping, doubling the number of consumers who bought food online from 2019 to 2021, according to Gallup.
• The crisis also fueled the rise of remote work, which led to people investing more in their homes, just as they sought out new ‘workation’ — work-meets-vacation — experiences amid the work-from-anywhere trend.
• Against that backdrop, home-sharing startup Pacaso, local services platform Thumbtack and delivery disruptor Shipt reaped sales and customer acquisition gains. […]

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