3 things you’re doing wrong when you try to plan for the future

Photo by Benjamin Suter from Pexels. Article by Kaihan Krippendorff. Fast Company – March 19, 2022.

In 1988, Kodak, the leading film company at the time, hired Faith Popcorn to tell them about the future of film. Drawing on research and over a decade (at that time) of experience with BrainReserve, her marketing consultancy, she told Kodak that the future of film would be digital. But Kodak’s vision was narrowed by success and specificity. “That’s not what we asked you,” the team told Popcorn. “We wanted to know the future of film.” They abruptly showed her the door. […]

Click here to view original web page at www.fastcompany.com