5 Small Businesses Leveraging the Mocktail Trend to Grow Their Businesses

Photo caption: Spanning throughout the year but especially during “Dry January,” the consumer desire for going alcohol-free and opting for mocktails is growing. Photo credit: Getty Images / Catherine Falls Commercial. Article by Emily Heaslip. US Chamber of Commerce – January 06, 2023.

With ‘Dry January’ emerging as a year-round lifestyle choice, these small businesses are leveraging the alcohol-free movement to grow their businesses and stake a claim in this growing market.

“Dry January” is a growing movement during which participants pledge to forgo alcohol for all 31 days of the month. In 2022, 20% of adults in the U.S. planned to participate in Dry January, citing motivations such as cutting back on spending, improving their health, or losing weight. […]

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