3 Emerging Social Media Strategies Businesses Must Know to Grow

Photo caption: “Deinfluencing” is on the rise, with consumers looking to social media influencers who are providing honest and authentic opinions. — Getty Images / Alistair Berg. Article by Jackie Chiquoine. CO by US Chamber of Commerce – April 19, 2023.

Why it matters:

• “Deinfluencing,” which warns against overconsumption, is more than a trend. The influencer economy is evolving to favor more honest opinions and authentic voices.
• Despite a learning curve, adopting new tools like social commerce or shoppable video can help businesses stay ahead of market demands.
• Social media gets brands even closer to their consumers, and tools like artificial intelligence (AI) can help streamline conversations to maximize sales conversions.

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