X is no longer labeling ads for some users

Image caption: Paid advertisements on X are showing without ad labels or disclosures for some users on the platform. Image credit: Jakub Porzycki / NurPhoto via Getty Images. Article by Matt Binder. Mashable – September 8, 2023.

If you’re scrolling through your feed on X, the platform formerly known as Twitter, and come across a post from an account that you’re not following, you just might be seeing an unlabeled ad. Multiple users on X have recently reported advertisements showing up on their feed without any disclosure or labeling. The paid ads being served to users appear as organic posts (aka tweets) and show up like non-paid content, right in a user’s feed. […]

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