What Matters More: The User Experience or Monetization?

Photo Credit: flickr. Article by Christian Zilles. Social Media Headquarters – November 23, 2023.

There are two sides to every social media platform – the consumer-facing side and the advertiser-facing side. And every few years, there’s typically a fundamental re-think about which of these is more important. After years of favoring the advertisers and focusing primarily on monetization, it looks like the pendulum is about to shift again […]

Click here to view original web page at socialmediahq.com