The Briefing: Navigating the Evolving Landscape of Influencer Marketing – A Guide to the Latest FTC Changes

Image: The Briefing by the IP Law Blog podcast. Weintraub Tobin. Article by Scott Hervey. IP Watchdog – January 31, 2024.

As we step into a new year, the landscape of influencer marketing is witnessing notable changes that impact both brands and talent due to recent updates to the Federal Trade Commission’s (FTC) Guide on Endorsements and Testimonials in Advertising. Let’s delve into the key insights shared in this informative episode of The Briefing by the IP Law Blog podcast. […]

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