‘Beer spas’ are becoming big business across the US

Photo caption: The sleek aesthetic of Bath and Barley in Belgium is a look you’ll most likely find in the burgeoning US beer spa scene. WeWantMore. Article by Bronwyn Thompson. New Atlas – June 14, 2024.

Would you take a dip in beer, all in the name of health and wellbeing? The answer appears to be an overwhelming ‘yes,’ with this curious European tradition well and truly arriving in the US and spreading rapidly across the country. While ‘beer spa’ may sound like a euphemism for a keg party around a hot tub, it’s a fairly recent wellness trend with its roots in the Czech Republic in the 1980s. […]

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