ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys

Photo by Sandra Gabriel on Unsplash. Article by Alexandra Tremayne-Pengelly. Observer – June 13, 2025.

Astronaut Barbie, Tennis Player Barbie, Presidential Candidate Barbie—you name it. Over the decades, Barbie maker Mattel has released a seemingly endless lineup of dolls. Now, its next iteration could be an A.I.-powered Barbie, as Mattel partners with OpenAI to bring emerging technology into its products and experiences. The collaboration, announced yesterday (June 12), will integrate A.I. across Mattel’s play-focused content and offerings […]

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