YouTube Exec on Giving Brands AI-Powered Tools to Reach Targeted Audiences and Drive Sales
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Photo credit: Benzoix via Freepik. Article by Joan Verdon. CO by US Chamber of Commerce – September 15, 2025.
Online streaming and social media platform YouTube has emerged as the overwhelmingly dominant media company in terms of TV viewership, capturing 13.4% of total television viewing time in July, and outpacing Disney, Netflix, NBC Universal, Paramount, and Fox by wide margins, according to Nielsen. “YouTube is the new TV,” the platform proclaimed in a blog post earlier this year, noting that “for more and more people, watching TV means watching YouTube,” […]
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