Snapchat moves ads into chats with AI agents designed to feel like conversation

 Photo credit: Swello via Unsplash. Article by Aamir Khollam. Interesting Engineering – April 28, 2026.

Snapchat is expanding its push into AI-driven advertising with a new format built directly into user conversations. The company introduced AI Sponsored Snaps, which allow brands to engage users through AI agents inside Chat. The move reflects a broader shift toward conversational interfaces as a core part of digital interaction. […]

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