A new material made from seaweed will transform the entire textile industry

Image: Keel labs. Article by Tessa Callaghan. Upworthy – May 6, 2023.

Kelsun™, Keel Labs’ flagship product, is combating textile waste and turning the fashion industry (and potentially beyond) into a more sustainable economy.

Fashion is one of the planet’s biggest polluters – up to twenty one billion tons of textiles and materials end up in landfills every year, accounting for up to 10% of global CO2 emissions. As a designer working in fashion and seeing first-hand the amount of waste and pollution generated by the industry, I recognized that the materials throughout our most fundamental items were simply too harmful to reconcile. […]

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