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‘AI-powered’ ad ignites creator controversy on Instagram

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‘AI-powered’ ad ignites creator controversy on Instagram

Image Credit: Wes Walker. Article by Devin Coldewey. TechCrunch – March 14, 2024.

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but critics in the industry say it blatantly reused others’ work without credit as part of an AI hype cycle cash grab. […]

Video: Lights, Camera, Algorithm! Where AI Fits into Movies, Games and Creativity | TechCrunch Disrupt 2023 – TechCrunch