# ‘AI-powered’ ad ignites creator controversy on Instagram

- Link: https://www.widthness.com/ai-powered-ad-ignites-creator-controversy-on-instagram/
- Published: 2024-03-16T09:15:27-05:00
- Author: Curated by Theresa Wysocki

Image Credit: Wes Walker. Article by Devin Coldewey. TechCrunch – March 14, 2024. A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but critics in the industry say it blatantly reused others’ work without credit as part of an AI hype cycle cash grab. […] Click here to view original web page at techcrunch.com Video: Lights, Camera, Algorithm! Where AI Fits into Movies, Games and Creativity | TechCrunch Disrupt 2023 – TechCrunch