As the US becomes more divided, companies find they can’t appeal to everyone

Photo caption: Bud Light on a banner at a Pride parade in West Hollywood, California, on 4 June 2023. Bud Light drew rightwing backlash for a sponsored post by a trans TikTok influencer. Photo credit: AP. Article by Lauren Aratani. The Guardian – June 12, 2023.

Bud Light, Target – and now Cracker Barrel? “We take no pleasure in reporting that @CrackBarrel has fallen,” the conservative group Texas Family said in a tweet last Thursday, in response to the southern-food restaurant chain marking Pride month on social media. “A once family-friendly establishment has caved to the mob.” […]

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