# Back From the Brink of Bankruptcy: How This Founder Pivoted and Built a Multimillion-Dollar Self-Care Brand

- Link: https://www.widthness.com/back-from-the-brink-of-bankruptcy-how-this-founder-pivoted-and-built-a-multimillion-dollar-self-care-brand/
- Published: 2024-09-04T10:00:47-05:00
- Author: Curated by Theresa Wysocki

Photo caption: All of the products making up the Popmask brand are designed to serve a purpose, according to the brand’s founder, Louisa Booth. Photo courtesy of Popmask. Article by Faye Brookman. CO by US Chamber of Commerce – August 19, 2024. When competitors copied her hair tie innovation, Louisa Booth shifted her business model to self-care. Her new brand, Popmask, is now in 35,000 retail doors from CVS to Nordstrom. […] Click here to view original web page at www.uschamber.com