Birchbox Has A New Owner. Its Next Chapter: Healthcare.

Photo caption: The subscription box company wants to collect more data to send personalized skincare, supplements and other products. © 2016 Bloomberg Finance LP. Article by Lauren Debter. Forbes – October 28, 2021.

A new healthcare startup is buying Birchbox for more than $45 million, with plans to revitalize the subscription box company by getting into personalized health and wellness products.

The company will begin asking its 300,000-plus subscribers to share personal health information—collecting data through skin tests, for instance—and using it to zero in on relevant skincare, supplements and other products, like […]

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