# Birchbox Has A New Owner. Its Next Chapter: Healthcare.

- Link: https://www.widthness.com/birchbox-has-a-new-owner-its-next-chapter-healthcare/
- Published: 2021-10-29T09:00:18-05:00
- Author: Curated by Theresa Wysocki

Photo caption: The subscription box company wants to collect more data to send personalized skincare, supplements and other products. © 2016 Bloomberg Finance LP. Article by Lauren Debter. Forbes – October 28, 2021. A new healthcare startup is buying Birchbox for more than $45 million, with plans to revitalize the subscription box company by getting into personalized health and wellness products. The company will begin asking its 300,000-plus subscribers to share personal health information—collecting data through skin tests, for instance—and using it to zero in on relevant skincare, supplements and other products, like […] Click here to view original web page at www.forbes.com