# Casey’s General Stores Looks To Uncover Customer Insights And Expand Loyalty With SMG’s Customer Experience Management Solution

- Link: https://www.widthness.com/caseys-general-stores-looks-to-uncover-customer-insights-and-expand-loyalty-with-smgs-customer-experience-management-solution/
- Published: 2019-09-26T09:15:03-05:00
- Author: Curated by Theresa Wysocki

With SMG’s CEM solution, Casey’s is capturing location-level feedback at the point of sale. The real-time feedback is delivered to the smg360® reporting dashboard and mobile app, giving users at multiple levels in the organization a holistic view of customer feedback, advanced text analytics capabilities and case management. […] KANSAS CITY, Mo., Sept. 25, 2019 /PRNewswire/ — Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new customer experience management (CEM) partnership with Casey’s General Stores. The nation’s fourth largest convenience store chain chose SMG for its category expertise and industry-leading professional services. Casey’s is a Fortune 500 company (NASDAQ: CASY) that operates 2,100 convenience stores in 16 states across the Midwest. Seeking to measure the in-store experience and its expanding customer loyalty initiatives, Casey’s has partnered with SMG to launch a customer experience management program across its growing enterprise. […] Click here to view original web page at www.prnewswire.com Curated by Theresa Wysocki See Full Bio