Cedar Fair’s digital strategy based on ‘frictionless fun’

Photo credit: Cedar Fair Entertainment Co. Interview article by Tim Scannell. CIO – October 16, 2023.

What do data analytics, roller coasters, and saltwater taffy have in common? They are the foundational underpinnings of this more than 150-year-old entertainment company’s focus on customer-facing innovation.

Most companies will not hesitate to promote their organizations as a fun place to work, especially when trying to attract new hires. In fact, the search term ‘fun’ returns hundreds of thousands of postings at one of the more popular job websites […]

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