# ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys

- Link: https://www.widthness.com/chatgpt-barbie-mattel-and-openai-join-forces-on-new-a-i-infused-toys/
- Published: 2025-06-16T09:00:00-05:00
- Author: Curated by Theresa Wysocki

Photo by Sandra Gabriel on Unsplash. Article by Alexandra Tremayne-Pengelly. Observer – June 13, 2025. Astronaut Barbie, Tennis Player Barbie, Presidential Candidate Barbie—you name it. Over the decades, Barbie maker Mattel has released a seemingly endless lineup of dolls. Now, its next iteration could be an A.I.-powered Barbie, as Mattel partners with OpenAI to bring emerging technology into its products and experiences. The collaboration, announced yesterday (June 12), will integrate A.I. across Mattel’s play-focused content and offerings […] Click here to view original web page at www.observer.com Curated by Theresa Wysocki See Full Bio