Constant Contact Wants to Help SMBs Monetize Content Via AI

Photo caption: Marketing technology company Constant Contact helps businesses execute and manage their email, SMS (text messaging), and social media communications with their customers. Photo credit: Getty Images / d3sign. Article by Mark Hamstra. CO by US Chamber of Commerce – June 21, 2023.

Chief Product Officer for the marketing technology company on vastly simplifying campaign creation for small businesses across email, text, and social media.

Why it matters:

• 70% percent of executives in a recent Gartner poll said that their organization is in investigation and exploration mode with generative AI, which produces original content from just a key phrase or brief description.
• Many of those generative AI investments are directed at customer experience and retention, according to 38% of Gartner poll respondents.
• 26% of Gartner poll respondents said their investments in generative AI were meant to drive revenues. […]

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