Detroit went all-in on big, expensive EVs nobody wants. Here’s what the data shows they’d rather buy.

Photo caption: Electric F-150 Lightning pickup trucks power up at the Rouge plant. Photo courtesy of Ford Motor Co. Article by Nora Naughton. Business Insider – March 31, 2024. The Associated Press contributed to this report.

• Demand for electric pickups has dried up.
• EV shoppers are more interested in smaller, cheaper vehicles.
• A majority of EVs are too expensive for the average shopper.

When the automotive industry started looking toward an electrified future, Detroit automakers decided to throw their hat in the ring with what they do best: Pickup trucks. […]

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