Don’t fall into the personal brand trap

Image credit: Adobe Stock. Article by Kevin Dickinson. Big Think – June 22, 2022.

• The personal brand has proven a popular career prescription since the 1990s.
• Brand designer Debbie Millman argues that the concept of personal branding is self-contradictory.
• Rather than building a personal brand, you should focus on developing your capabilities, relationships, and sense of authenticity. […]

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