# Don’t fall into the personal brand trap

- Link: https://www.widthness.com/dont-fall-into-the-personal-brand-trap/
- Published: 2022-06-24T09:15:14-05:00
- Author: Curated by John Wysocki

Image credit: Adobe Stock. Article by Kevin Dickinson. Big Think – June 22, 2022. The personal brand has proven a popular career prescription since the 1990s. Brand designer Debbie Millman argues that the concept of personal branding is self-contradictory. Rather than building a personal brand, you should focus on developing your capabilities, relationships, and sense of authenticity. […] Click here to view original web page at bigthink.com Curated by John Wysocki Chief Technical Officer See Full Bio