Down to Business: Livestream shopping arrives in the U.S.

Photographer: Shutterstock Image. Article by Marlene Kennedy. The Daily Gazette – January 27, 2022.

In a different decade, celebrity chef, talk show host and Glens Falls native Rachael Ray might have appeared on a home-shopping TV channel to promote her various product lines. Last month, she was cooking and philosophizing online while hawking a new cookbook/memoir from her Warren County home in the latest iteration of the phenomenon, livestream shopping. […]

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