Email marketing is back and big social is panicking – everything you need to know

Image credit: MirageC / Getty Images. Article by Lester Mapp. ZDNET – February 22, 2025.

Storytime! There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn’t get these ads to work, and my customer acquisition cost was through the roof. Then, I heard what could only be described as an angel say, “Have you tried email marketing?” […]

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