# For digital artists, NFTs are promising – and problematic

- Link: https://www.widthness.com/for-digital-artists-nfts-are-promising-and-problematic/
- Published: 2021-04-24T09:15:54-05:00
- Author: Curated by Theresa Wysocki

Image caption: Nate Mohler’s “Grunge City,” 2021, 57 seconds. Edition of 1. Part of the “Painted Cities” series. Mohler, a UCLA design media arts alumnus, has released 12 artworks as NFTs, and nine have sold. Image courtesy of SuperRare. Article by Avishay Artsy. UCLA Newsroom – April 22, 2021. UCLA design media arts faculty and alumni share their thoughts on the crypto-art craze he challenge that digital artists, curators and collectors have faced for decades has been how to sell artwork that is by nature infinitely reproducible. Unlike a painting or sculpture, digital artworks can be reduced to a series of 0s and 1s, or an algorithm that can easily be copied. Non-fungible tokens, or NFTs, offer a technological solution. They work as public ledgers, using blockchain technology to track digital transactions. When a collector buys an NFT, they’re essentially acquiring a tamper-proof digital receipt. That also allows the artist to retain a percentage of the revenue each time their work is sold. […] Click here to view original web page at newsroom.ucla.edu Curated by Theresa Wysocki See Full Bio