From gym to jawline: What looksmaxxing says about modern masculinity

Photo credit: Freepik. Article by Jillian Sunderland and Jordan Foster. The Conversation – March 19, 2026.

Young men and teenage boys are learning to see their faces and bodies as projects to measure and optimize. On social media platforms like Reddit, Instagram and TikTok, jawlines are dissected, cheekbones compared and perceived “flaws” catalogued. Widely viewed videos and reels help users to rank their faces and identify areas for improvement. They also advise on just how best to bulk up, trim down, make over and become more desirable — and more masculine. […]

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