Holiday Trends Your Business Should Know for Black Friday 2023 (and Beyond)

Photo caption: Black Friday / Cyber Monday shopping has moved beyond buying for holiday gift-giving. Self-gifting is a growing trend, and many shoppers also want to give to charity. Photo credit: Getty Images / Oscar Wong. Article by Mark Hamstra. CO by US Chamber of Commerce – November 20, 2023.

Why it matters: 

• U.S. Consumers plan to spend an average of $567 during Black Friday/Cyber Monday shopping events, up 13% from last year, according to Deloitte.

• Millennial consumers are poised to be the most active shoppers, accounting for 43% of spending during the kickoff to the holiday selling season. This year self-gifting will be big among both Millennials and Gen Z. […]

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