How Brands Can Enter the Metaverse

Image: Artur Debat / Getty Images. Article by Janet Balis. Harvard Business Review – January 3, 2022.

Summary. How should brands take their first steps into the metaverse? For that matter, what even is the metaverse? While the idea might feel like a novelty right now, there’s arguably huge potential for brands — if they can figure out where to start. New technology always requires a curious approach, but brands should follow a few guidelines: pick your targets, watch what the competition is doing, look for new applications, plan your entrance, and keep your balance. […]

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