# How Crumbl cooked up a $1B recipe

- Link: https://www.widthness.com/how-crumbl-cooked-up-a-1b-recipe/
- Published: 2025-01-09T09:15:18-06:00
- Author: Curated by Theresa Wysocki

Image credit: The Hustle / Crumbl. Article by Sara Friedman. The Hustle – December 15, 2024. If you’re on TikTok, you definitely know Crumbl. Or, maybe, if there’s a teenage girl in your life (who is probably on TikTok). The cookie brand has swept social media, garnering 9.6m followers on TikTok and a cult-like following of dedicated fans looking to sample the newest flavor, per The Wall Street Journal. What started as a single Utah store in 2017 has […] Click here to view original web page at thehustle.co Curated by Theresa Wysocki See Full Bio