# When COVID rocked the insurance market, this startup saw opportunity

- Link: https://www.widthness.com/how-github-coo-erica-brescia-runs-the-coding-gold-mines/
- Published: 2021-09-19T09:45:15-05:00
- Author: Curated by John Wysocki

Image caption: Life insurance has been slow to change. | Image: courtneyk/Getty Images. Article by Benjamin Pimentel. Protocol – September 17, 2021. Peter Colis cited a striking statistic that he said led him to launch a life insurance startup: One in twenty children will lose a parent before they turn 15. “No one ever thinks that will happen to them, but that’s the statistics,” the co-CEO and co-founder of Ethos told Protocol. “If it’s a breadwinning parent, the majority of those families will go bankrupt immediately, within three months. Life insurance elegantly solves this problem.” […] Click here to view original web page at www.protocol.com