How Marketing Tech Disruptor Wunderkind Snared Millions

Photo caption: Bill Ingram, Wunderkind’s CEO, credits its success to its “identity network,” an analytics tool that uses machine learning and AI to determine details about who visitors are. — Wunderkind. Article by Lori Ioannou. CO by US Chamber of Commerce – October 24, 2023.

Why it matters:

• AI and machine learning are transforming the way performance marketing technology companies like Wunderkind help businesses target potential customers via digital ad campaigns.
• The startup has raised a total of $151 million from venture capitalists despite the slowdown in funding, in part by delivering business clients high rates of return […]

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