# How Marketing Tech Disruptor Wunderkind Snared Millions

- Link: https://www.widthness.com/how-marketing-tech-disruptor-wunderkind-snared-millions/
- Published: 2023-10-29T09:45:29-05:00
- Author: Curated by John Wysocki

Photo caption: Bill Ingram, Wunderkind’s CEO, credits its success to its “identity network,” an analytics tool that uses machine learning and AI to determine details about who visitors are. — Wunderkind. Article by Lori Ioannou. CO by US Chamber of Commerce – October 24, 2023. Why it matters: AI and machine learning are transforming the way performance marketing technology companies like Wunderkind help businesses target potential customers via digital ad campaigns. The startup has raised a total of $151 million from venture capitalists despite the slowdown in funding, in part by delivering business clients high rates of return […] Click here to view original web page at www.uschamber.com