# How Noom Tapped Psychology and Technology to Build a $400 Million Weight-Loss App

- Link: https://www.widthness.com/how-noom-tapped-psychology-and-technology-to-build-a-400-million-weight-loss-app-2/
- Published: 2021-03-07T09:15:11-06:00
- Author: Curated by Theresa Wysocki

Photo caption: Noom delivers content developed by psychologists, nutritionists and behavioral health specialists aimed to change the eating habits of consumers long term, and from the inside out. — Noom. Article by Barbara Thau. CO by US Chamber of Commerce – February 17, 2021. After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth, says CEO and co-founder Saeju Jeong. Key takeaways: Noom carved a niche in the crowded weight-loss market with a behavioral-science based program and full-time health coaches. The app taps into the pandemic-fueled wellness economy, which has ballooned into a $4.5 trillion global business. Now with $400 million in sales, Noom is targeting men, businesses and stress management for growth. Madeline Pietschnig lost 20 pounds on weight-loss app Noom, but for the 27-year-old mother of two school-aged boys, that alone is not a victory. She’s shed just as many pounds on other weight-loss programs, but the weight didn’t stay off. And then her disappointment and disengagement kicked in, as did the self-blame and shame. […] Click here to view original web page at www.uschamber.com