# How Shoppable Video Fuels Business — and Brand Awareness — for Haus Labs by Lady Gaga

- Link: https://www.widthness.com/how-shoppable-video-fuels-business-and-brand-awareness-for-haus-labs-by-lady-gaga/
- Published: 2023-02-13T09:15:46-06:00
- Author: Curated by Theresa Wysocki

Photo caption: Haus Labs uses shoppable videos to showcase their products in a realistic fashion, and videos of Lady Gaga demonstrating the products helps with credibility and brand loyalty. — Haus Labs. Article by Poornima Apte. US Chamber of Commerce – January 24, 2023. A collaboration between the artist’s beauty company and payment platform Klarna banks on video content to drive marketing and sales. Why it matters: Businesses are increasingly tapping the power of video to gather eyeballs and potentially increase sales. Indeed, 91% of marketers surveyed said video content helped them increase traffic, while 90% said it helped them generate leads. Especially useful in the beauty sector, short-form shoppable videos capitalize on how-to tutorials and brand messaging to drive consumer purchases. […] Click here to view original web page at www.uschamber.com Curated by Theresa Wysocki See Full Bio