Instacart wants to turn grocery shopping into ‘Pokémon GO’ to get you to buy more using smart carts

Image courtesy of Instacart. Article by Alex Bitter. Business Insider – January 27, 2024.

• Instacart is trying to gamify grocery shopping with its Caper smart carts, an executive said.
• The carts, which contain touchscreens, can display games that encourage customers to buy more, Retail Dive reported.
• “Ultimately, where we want to take it is Pokémon GO,” the executive said. […]

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