# Instacart wants to turn grocery shopping into ‘Pokémon GO’ to get you to buy more using smart carts

- Link: https://www.widthness.com/instacart-wants-to-turn-grocery-shopping-into-pokemon-go-to-get-you-to-buy-more-using-smart-carts/
- Published: 2024-01-29T09:45:44-06:00
- Author: Curated by Theresa Wysocki

Image courtesy of Instacart. Article by Alex Bitter. Business Insider – January 27, 2024. Instacart is trying to gamify grocery shopping with its Caper smart carts, an executive said. The carts, which contain touchscreens, can display games that encourage customers to buy more, Retail Dive reported. “Ultimately, where we want to take it is Pokémon GO,” the executive said. […] Click here to view original web page at www.businessinsider.com