# Instagram’s new Blend feature creates a custom reels feed for you and your friends

- Link: https://www.widthness.com/instagrams-new-blend-feature-creates-a-custom-reels-feed-for-you-and-your-friends/
- Published: 2025-04-20T09:15:00-05:00
- Author: Curated by Theresa Wysocki

Image credit: Instagram. Article by Aisha Malik. TechCrunch – April 17, 2025. Instagram on Thursday announced that it’s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. Blends are invite-only and can be created with a singular friend or with a group chat. The custom feeds are refreshed with new content each day. The launch doesn’t come as a surprise, as TechCrunch reported in March 2024 that the social network was developing the feature. […] Click here to view original web page at www.techcrunch.com