# Is Adobe becoming the frenemy of creatives?

- Link: https://www.widthness.com/is-adobe-becoming-the-frenemy-of-creatives-2/
- Published: 2023-10-24T09:30:18-05:00
- Author: Curated by Theresa Wysocki

Image © Adobe. Article by Tom May. Creative Boom – October 11, 2023. Adobe has long been the friend of creatives. But the rise of generative AI is putting it in a difficult position. This week, Adobe is marking 20 years of its Adobe Max conference, and boy, does it have a lot to celebrate. For any software company to get thousands of people around the world watching them announce their latest features online is an impressive feat. […] Click here to view original web page at www.creativeboom.com Video: Adobe MAX 2023: Day One Keynote – Adobe Creative Cloud.