# Junk-food brands are coming for Christmas—and this ugly Cheetos sweater is proof

- Link: https://www.widthness.com/junk-food-brands-are-coming-for-christmas-and-this-ugly-cheetos-sweater-is-proof/
- Published: 2020-11-24T09:00:48-06:00
- Author: Curated by Theresa Wysocki

Photo: Frito-Lay North America. Article by Jeff Beer. ‘Twas the night before Christmas, when all through the house, Not a brand-obsessed creature was stirring, not even a mouse; The Cheetos stockings were hung by the chimney with care, In hopes that Coca-Cola’s St. Nicholas soon would be there; The children were nestled all snug in their beds, While visions of Doritos danced in their heads; And mamma in her Smartfood ‘kerchief, and I in my Tostitos cap, Had just settled down for a long winter’s nap . . . It just doesn’t have quite the same ring to it, does it? But in the brand-soaked world in which we currently find ourselves, we now have to wrestle with November 17’s debut of Frito-Lay’s inexplicably exhaustive holiday merch shop. […] Click here to view original web page at www.fastcompany.com   Curated by Theresa Wysocki See Full Bio