# Making Sense of the NFT Marketplace

- Link: https://www.widthness.com/making-sense-of-the-nft-marketplace/
- Published: 2021-11-19T09:45:04-06:00
- Author: Curated by Theresa Wysocki

Image: HBR Staff / Andriy Onufriyenko / Getty Images. Article by Pavel Kireyev and Peter C. Evans. Harvard Business Review – November 18, 2021. Summary. NFTs, or non-fungible tokens, have become a major industry. But as with most emerging technologies, there are many competing platforms and approaches to growth, and it’s not always obvious which is the best fit for a given business. In this piece, the authors first argue that NFT platforms fall on a spectrum from streamlined (lower-cost, more-generic services) to augmented (higher-cost, more-specialized services), and that content creators should focus on those key differences when determining which platform to work with. […] Click here to view original web page at hbr.org