Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales

Photo caption: Customers in the Amazon Style store can use QR codes in connection with the Amazon app to send products to fitting rooms or to checkout, among other functionality. Photo credit: Amazon. Article by Mark Hamstra. US Chamber of Commerce – April 04, 2022.

Why it matters:

• During the last pandemic-informed two years, consumers have embraced the use of QR codes for countless contactless transactions, like making payments: eMarketer projects that the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million by 2025.
• The business use cases for QR codes are expanding to include […]

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Related articles:

Cybercriminals are altering QR codes — How to avoid getting scammed – Yahoo! Finance

How QR codes work and what makes them dangerous – a computer scientist explains – The Conversation

How To Use QR Codes To Enhance Your Brand’s Accessibility – Forbes