# Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales

- Link: https://www.widthness.com/marketers-from-kellogg-to-walmart-optimize-qr-codes-to-drive-consumer-engagement-and-sales-4/
- Published: 2022-04-15T09:15:53-05:00
- Author: Curated by Theresa Wysocki

Photo caption: Customers in the Amazon Style store can use QR codes in connection with the Amazon app to send products to fitting rooms or to checkout, among other functionality. Photo credit: Amazon. Article by Mark Hamstra. US Chamber of Commerce &#8211; April 04, 2022. Why it matters: During the last pandemic-informed two years, consumers have embraced the use of QR codes for countless contactless transactions, like making payments: eMarketer projects that the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million by 2025. The business use cases for QR codes are expanding to include [&#8230;] Click here to view original web page at www.uschamber.com Related articles: Cybercriminals are altering QR codes — How to avoid getting scammed &#8211; Yahoo! Finance How QR codes work and what makes them dangerous – a computer scientist explains &#8211; The Conversation How To Use QR Codes To Enhance Your Brand’s Accessibility &#8211; Forbes &nbsp;