# Neutrogena’s Personalized Skincare Push Leans Into Consumer Demand for Customized Wellness Solutions

- Link: https://www.widthness.com/neutrogenas-personalized-skincare-push-leans-into-consumer-demand-for-customized-wellness-solutions/
- Published: 2023-03-06T09:45:03-06:00
- Author: Curated by John Wysocki

Photo caption: To tap further into the consumer demand for wellness, Neutrogena, along with supplement company Nourished, launched vitamin gummies that will be personalized to each customer. Image credit: Neutrogena. Article by Faye Brookman. CO by US Chamber of Commerce – February 24, 2023. Why it matters: Businesses that excel at personalization can generate 40% more revenue than companies that don’t, according to McKinsey research. In the post-COVID beauty sector, self-care minded consumers increasingly seek out wellness-driven skincare products that are customized to their needs. Leaning into that demand, legacy brand Neutrogena’s new vitamin supplements leverage consumers’ AI-enabled face scans to serve up personalized skincare regimens, tapping into the $3.3 billion global beauty ingestible market for growth. […] Click here to view original web page at www.uschamber.com